Frequently asked questions.

Cliivo is a technology and growth operation that builds Customer Acquisition Systems by integrating strategy, traffic, conversion, automation and data. We treat acquisition as a continuous operation — not as a one-off campaign.

We combine architecture, technical implementation and operation in a single team, so the company stops depending on a thousand disconnected vendors.

No. A traditional agency sells hours, retainers and campaigns. We deliver an architected system — an operation that produces pipeline month after month, with measurable cadence, end-to-end attribution and technical accountability for the stack.

The difference isn't semantic: it's operational. We're not hired to "do marketing"; we're hired to build and operate the machine that acquires customers.

The team is headquartered in Lisbon, Portugal. We work with clients in Portuguese, English and Spanish, across European and Ibero-American markets.

We work with companies that have:

• A business model with a relevant average deal size and a measurable sales cycle
• An active sales team (or a clear intent to build one)
• The will to operate acquisition as a system, not as an isolated act

The profile covers B2B tech, SaaS, professional services, e-commerce at scale, growing brands, hospitality and local businesses with multiple locations. Different sectors, same operational principle.

An initial 30-minute conversation to understand the operational context. In parallel, we can move forward with an operational diagnostic at no cost — a documented delivery of your current acquisition map, critical gaps and opportunities, in 5 to 7 business days.

Only after that diagnostic do we present a concrete proposal. No blind proposals, no meetings spent selling slides.

The system is built in phases:

• Diagnostic: 5 to 7 business days
• Architecture and technical implementation: 4 to 8 weeks, depending on the current stack
• Continuous operation: progressively goes live from week 4–6

The first operational indicators appear within ~30 days; reading stabilized commercial performance requires cycles of at least 90 days.

Yes, always. The model is collaborative: Cliivo architects and operates the system, while the client's in-house team retains ownership of commercial context, relationships and product. We work with Marketing, Sales, RevOps, Product and IT, depending on the design.

In some operations, Cliivo is effectively the acquisition team. In others, it's a technical layer that amplifies what already exists in-house. The right model is decided during the diagnostic.

We guarantee what we control: operational cadence, implementation quality, end-to-end measurement, and monthly review informed by data. We guarantee the machine operates, every month, with technical accountability.

We do not guarantee absolute revenue numbers — any partner who does so before auditing the context is selling a baseless promise. Outcomes depend on variables we share with the client's team: average deal size, cycle, sales capacity, market and product.

The core stack is HubSpot — Marketing Hub, Sales Hub, Service Hub and Content Hub — for CRM, automation, attribution and channel operation. Around it, we integrate paid media, analytics, communication and data tools (Google, Meta, LinkedIn, GA4, Looker, Stripe, the client's own BI, etc.).

We don't choose HubSpot out of ideology, but because it lets us operate marketing, sales and data in a single system with industrial quality. When the context calls for another platform, we say so.

Yes. We integrate with Salesforce, Pipedrive, Zoho, Microsoft Dynamics and other CRMs — whenever it makes sense to keep the client's current system. We connect e-commerce platforms (Shopify, WooCommerce), ERPs, outbound tools, BI and proprietary infrastructure.

In some cases, we recommend migration; in others, we recommend keeping what's there. The decision is always operational, never commercial.

Yes. The team includes in-house engineering to build connectors, APIs, custom automations, dashboards and data infrastructure. Anything outside the scope of native configuration is treated as engineering work, not as "creative configuration".

We operate with an end-to-end read: from impression to revenue. Core metrics include CPA by channel, conversion between stages (visitor → MQL → SQL → customer), multi-touch attribution, cost per pipeline stage, average sales cycle and LTV/CAC.

Each operation also has its own set of anchor metrics, defined during the diagnostic — not every company needs the same KPIs.

Operational indicators (qualified traffic volume, lead quality, correct attribution, automation running) become visible within ~30 days. Stabilized commercial performance (CPA, conversion, attributed revenue) requires 90-day cycles for an honest read.

Judging performance on a 30-day cycle is judging statistical noise. We don't do that, and we don't recommend anyone else does either.

By the quality of the system and the reliability of the read. Success is the operation producing pipeline with predictable cadence, auditable metrics and technical accountability — so the company can plan growth based on data, not adrenaline.

When the system works, the client's team stops having conversations about "whether" marketing is delivering and starts having conversations about where to invest more. That's the target state.