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Module 04 — Content & Web

Sites and content that convert — engineered for the pipeline.

Landing pages, blog, editorial design system and technical SEO — all natively integrated with the CRM. Performance measured in Core Web Vitals, content personalized by real signal, A/B testing as a routine — not a project.

Site diagnostic Delivered in 30-day cycles
  • LCP< 2.5s
  • INP< 200ms
  • CLS< 0.1
  • Core Web Vitals · audited at every release

A site is not a brochure. It is the pipeline's first interaction.

  • 01Content is born in the CRM, not on a calendar.
  • 02Performance is a requirement, not an optimization.
  • 03Every page has a measurable intent.
  • 04Design system, not standalone pages.

What we build

Four formats. One editorial system.

01

Landing pages that convert

Tested structures for qualified lead capture: declarative hero, social proof, short CRM-integrated form, A/B testing by variant.

  • Source tracked from impression to opportunity
  • Conditional form fields by segment
  • Automated post-conversion sequence
02

Corporate site + blog

Information architecture aligned to the funnel. Blog with real technical SEO (not just keywords), topic clustering, conversion embedded in every article.

  • Topic clusters with pillar pages
  • Automated internal linking
  • Contextual CTAs by category
03

Editorial design system

Components, tokens and patterns shared across site, blog, email and landing pages. Consistent visual identity with brand governance applied by design.

  • Brand voice operationalized in templates
  • Color, typography and spacing tokens
  • Reusable multi-surface components
04

Smart personalization

Dynamic content by funnel stage, industry, prior behavior. CRM-native smart content — no heavy JavaScript, no loading friction.

  • Smart content by dynamic segment
  • Adaptive hero by traffic source
  • Native multi-language and multi-domain
Design system · editorial paste-up

Every component is a repeatable decision. Every format, a piece of the same system. We don't design pages — we design the grammar that composes them.

Performance & SEO

Speed is not an optimization. It's the starting point.

Slow pages lose leads before they exist. We build for Core Web Vitals from the prototype, with technical SEO applied layer by layer — not as late patching.

Performance

Core Web Vitals as a contract

LCP, INP and CLS audited at every release. Responsive images, strategic font loading, inline critical JS, lazy-loading by default.

Technical SEO

Structure the engine understands

Schema markup by content type, CRM-driven meta tags, dynamic sitemap, correct hreflang, controlled redirects, audited indexing.

A/B testing

Decisions by evidence

Hypotheses formulated, variants designed, traffic split, results interpreted. Content, hero, forms and CTAs tested in short cycles.

Hosting & security

Infra invisible by design

Global CDN, managed SSL, automated backups, environment isolation, uptime monitoring. The operation runs without the team noticing.

CRM-native

The site is not an attachment to the CRM. It is part of the CRM.

  1. i.

    Behavior as signal

    Every visit, every relevant scroll, every click is logged on the contact. The CRM knows what each lead consulted — before sales responds.

  2. ii.

    Smart content without friction

    Hero, CTAs and blocks adapt to segment, industry or stage with no extra rendering or visible flicker.

  3. iii.

    Forms as pipeline

    Every submission enters an automated sequence aligned to the profile. No exports, no cron jobs, no manual reconciliation.

  4. iv.

    Editorial telemetry

    Every piece of content reports itself: time to qualification, conversion by stage, leads generated, influenced value. The blog stops being a black box.

Impact

The difference between a corporate site and a site that operates the pipeline.

<2.5s
Largest Contentful Paint as a contract — audited at every deploy.
100%
of conversions with tracked origin — from impression to opportunity.
0 export
content, forms and CRM operate as a single stack — no manual reconciliation.

Next step

Does your site convert, or is it just online?

We audit performance, technical SEO, CRM integration and conversion capacity. We return a concrete diagnostic — and a plan to fix what's missing.

Request diagnostic