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About Cliivo

Customer acquisition that operates as a process.
Not as hope.

We build and operate the commercial infrastructure that generates customers — every investment, channel and touchpoint tracked through to revenue, in a cadence that doesn't depend on a good month.

Measurable
You know where every customer came from, what it cost, and the revenue it produced.
Replicable
What converts is systematized, documented, replicated — not repeated by guesswork.
Predictable
The pipeline reads on the dashboard. You don't wait for Monday's meeting.
Manifesto

Manifesto

Acquisition isn't a campaign. It's an operation — with method, cadence and memory. Everything we deliver is designed to run without us.

Cliivo · founding principle

What we are

Operators of acquisition systems.
Not consultancy. Not off-the-shelf software.

We diagnose the operation, design the architecture, implement the stack and keep it running on a weekly cadence — until the system runs on its own.

  1. 01

    Continuous operation, not one-off project

    Consulting that ends in a report is theater. We operate alongside the client team on a weekly cadence — campaigns, data, pipeline, adjustment — until the operation runs without external intervention.

    • Weekly pipeline and priorities stand-up
    • Short iteration cycles (week, not quarter)
    • Live telemetry — not monthly reports
  2. 02

    Integrated system, not isolated tools

    CRM, automation, integrations, content, web, data — all speaking the same language about the same source of truth. Manual reconciliation between systems stops being a task.

    • Vendor-agnostic stack — adapted to context, not to suppliers
    • Source tracked from impression to revenue
    • Auditable governance by design
  3. 03

    Planned exit, not permanent dependency

    Success is measured by client autonomy, not contract renewal. We document, train, transfer governance. We leave when the system runs without us.

    • Explicit exit criteria defined at the start
    • Complete operational documentation
    • Autonomous internal team as the final metric
Discipline · craft

Every decision is recorded. Every operation leaves a trail. The first metric is memory.

What we don't do

Cliivo is best understood
by what it refuses to do.

  1. Isolated campaigns without a system

    A campaign that doesn't live inside an integrated operation is a flash in the pan. We don't work without the system that sustains it.

  2. Reports without operation

    Monthly PowerPoint consulting changes nothing — it only fills the calendar. We operate the machine; we don't comment on it.

  3. Pre-fabricated frameworks

    Every operation is unique. We refuse universal templates — we design the system around the client's specific context.

  4. Hourly billing model

    Selling hours aligns the consultant with staying, not with results. We sell an operable system — and the exit is written into the contract.

Method

Four phases. Planned exit.

A plan that reads on a single page and runs in weeks — not quarters. Every phase has an entry criterion, exit criterion and metric.

  1. 01 2–3 weeks

    Diagnostic

    Operational audit of what exists. Active channels, available data, current pipeline, tech stack, commercial attribution.

    Output ▸ Map of the current state with gap analysis and impact estimate.

  2. 02 4–6 weeks

    Architecture

    System design built on context: business model, sales cycle, average ticket, team resources, current stack.

    Output ▸ System model, KPIs per stage, implementation calendar.

  3. 03 weekly cadence

    Operation

    Implementation plus a weekly cadence of monitoring and adjustment. It isn't consultancy — it's continuous operation alongside the client team.

    Output ▸ Pipeline in production, live telemetry, continuous adjustment.

  4. 04 90–180 days

    Scale & exit

    Systematization of what proved to work, full handover to the internal team. Consulting ends when the system runs without us.

    Output ▸ Autonomous team, runbooks, governance transferred.

Precision · honesty

What is measured with care can be defended with clarity. We don't invent metrics — we explain the ones that matter.

Principles

Six principles that govern everything we do.

  • i.

    Diagnosis before prescription

    No system gets designed before we understand what's failing. Most consultancies show up with a framework. We show up with questions.

  • ii.

    Operation > report

    We operate the machine; we don't comment on it. The weekly meeting is work — not a portrait.

  • iii.

    Exit as objective

    Success is the internal team operating on its own. Leaving is the goal — not contract renewal.

  • iv.

    Vendor-agnostic stack

    The technical choice serves the system, not the other way around. We work on the existing stack when it makes sense.

  • v.

    Auditable by design

    Every action is recorded with origin, author and timestamp. Speed without governance is exposure.

  • vi.

    Behavior > calendar

    Flows are triggered by what the lead does. Never by a fixed schedule decided at another time.

Weekly cadence

The week that keeps the operation running.

There's no status meeting. There are weekly rituals with a clear objective, executed alongside the client team.

  1. MonPipeline stand-up

    State of leads, commercial priorities, active alerts.

  2. TueTraffic optimization

    Campaign review, bid adjustment, content to refine.

  3. WedContent & landing sprint

    A/B variants, new blocks, iteration cycles.

  4. ThuData diagnostic

    CRM hygiene, deduplication, funnel anomalies.

  5. FriWeekly report

    Live telemetry, decisions for the week ahead.

Where we operate

Operations where performance, data and process are critical.

  • 01Telecommunications
  • 02Energy & utilities
  • 03Financial services
  • 04Digital platforms
  • 05Subscription & SaaS
  • 06B2B with long cycles
  • 07High-volume e-commerce
  • 08Multi-country operations

Lisbon · Portugal — multi-country operation, distributed remote team.

What we deliver

An auditable system — not a promise.

Four concrete deliverables that separate a measured operation from a collection of disconnected services.

  • 01 · Attribution

    Single end-to-end dashboard

    Every channel and touchpoint consolidated in one place — with source, cost and impact per sale. No manual reconciliation.

  • 02 · Operation

    Automated flows where they earn their keep

    Lead nurturing, scoring, enrichment and alerts running continuously. The team stops doing repetitive work and focuses on relationship and closing.

  • 03 · Reading

    Dashboards that decide investment

    Operation, acquisition and service measured in real time — shared by marketing and sales. Numbers nobody audits don't make the cut.

  • 04 · Trajectory

    Minimum cycle for the system to stabilize

    High-ticket B2B ABM operations require a 6-month cycle for the reading to settle and be optimized by data — we design the operation for that.

Team

Operators. Engineers. System architects.

We aren't consultants who “know marketing”. We're a hybrid team — commercial operations, data engineering, editorial design system, technical automation.

  • OperationsWeekly cadence · pipeline · governance · client.
  • ArchitectureDiagnostic · system · stack · integrations.
  • EngineeringCRM · automation · APIs · data · audit.
  • ContentSite · landing · design system · editorial.
  • AcquisitionTraffic · ABM · scoring · sequences.
  • TelemetryDashboards · alerts · forecast · reporting.

Next step

We start with the diagnostic.

A 2–3 week technical audit that shows exactly where revenue is leaking — with no commercial commitment. We hand back a document that serves as a basis for any decision, with us or without us.

Request diagnostic