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B2B Acquisition (ABM)

B2B Acquisition (ABM)

We define the right marketing strategy to reach and engage your dream customers.

 

 

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The B2B Acquisition (ABM) strategy

B2B Acquisition (ABM) is a growth strategy that aligns Marketing and Sales teams to engage strategically identified accounts.

Imagine focusing only on ideal customer profiles that generate higher-value sales, without wasting time convincing less-qualified leads. 

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blue_lady_background_jobbies (1) serviços-imgs-marketing-azul



eBook

B2B Acquisition (ABM): Tactics to Attract Companies

Learn more about the B2B Acquisition (ABM) strategy and start working toward your business goals today.

Read now

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blue_lady_background_jobbies (1) Ebook-mockup-ABM-2021

B2B Acquisition (ABM) vs.
Acquisition Systems 

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Complementary strategies? Yes.

 
 Both Acquisition Systems and B2B Acquisition (ABM) focus on attracting qualified leads. But ABM strategically anticipates the target accounts to engage. It is about delivering personalized buying experiences to companies jointly identified by Marketing and Sales. 
 

Not sure which sustainable growth strategy is best for your company?

Talk to a specialist

Why B2B Acquisition (ABM)?

See the stats that prove the benefits of an ABM strategy when compared to a go-to-market approach.

80%
increase in Customer Lifetime Value
86%
increase in Business Value
76%
of companies with higher ROI
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blue_lady_background_jobbies (1) CLIIVO
blue_lady_background_jobbies (1) CLIIVO

Does B2B Acquisition (ABM) make sense for your company?

bullet-yl Do you usually focus on a small number of opportunities that can generate high returns?

bullet-yl Do you regularly negotiate sales commissions?

bullet-yl Do your negotiations involve multiple stakeholders with different needs?

bullet-yl Do you feel your Marketing and Sales teams are not aligned?

bullet-yl Do you want to accelerate your sales pipeline and achieve results quickly?

Then yes!

B2B Acquisition (ABM) Tactics

Identification

  • Define Ideal Customer Profiles (ICPs)
  • Define Buyer Personas
  • Define the Buying Committee
  • Define attraction tactics

Nurturing

  • Content personalization
  • Lead nurturing programs
  • Sales script development
  • Smart page development
  • Analytics tools

Attraction

  • Paid media campaigns
  • Social media engagement
  • Artificial intelligence algorithms
  • Outbound marketing

Close + Customer Relationship

  • Close-sequence emails
  • Sales enablement implementation
  • Satisfaction surveys
  • Loyalty campaigns
  • Exclusive events and initiatives

Did you know Cliivo suggests the KPIs, defines the strategy for you, and makes it all happen?

Contact us